--- title: Inbound Marketing vs. Outbound Marketing description: What's the difference between inbound marketing vs. outbound marketing? Will inbound marketing work for my business? image: https://sanantonio.hubspotusergroups.com/hs-fs/hub/458552/file-2601470769.png --- [![hug_logo.jpg](https://sanantonio.hubspotusergroups.com/hs-fs/hub/458552/file-2423874478.jpg?width=240&height=135&name=file-2423874478.jpg "hug_logo.jpg")](https://sanantonio.hubspotusergroups.com/) [![Learn More](https://no-cache.hubspot.com/cta/default/458552/21d1a8f1-ac81-4cbb-ade6-652a9fd377f2.png)](https://cta-redirect.hubspot.com/cta/redirect/458552/21d1a8f1-ac81-4cbb-ade6-652a9fd377f2) # San Antonio HubSpot User Group Blog ## [Inbound Marketing vs. Outbound Marketing](https://sanantonio.hubspotusergroups.com/blog/inbound-marketing-vs.-outbound-marketing) [fa icon="calendar"] Mar 24, 2015 7:12:33 PM / by [Melody Rodriguez](https://sanantonio.hubspotusergroups.com/blog/author/melody-rodriguez) - [Tweet](https://twitter.com/share) **![ScreenShot2015-03-10at12.12.47PM](https://sanantonio.hubspotusergroups.com/hs-fs/hub/458552/file-2601470769.png?width=604&name=file-2601470769.png)Written by [Brian Halligan](http://blog.hubspot.com/marketing/author/brian-halligan) | @[bhalligan](http://twitter.com/bhalligan)** *Editor's Note: A more detailed version of this article has been published here: "[Inbound Marketing and the Next Phase of Marketing on the Web](http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx)" * When I talk with most marketers today about how they [generate leads](https://www.hubspot.com/lead-generation-using-inbound-marketing-kit/) and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.  I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.  I think outbound marketing techniques are getting less and less effective over time for two reasons.  First, your average human today is inundated with over 2,000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio.  Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.  ** [Shlideshare](https://www.slideshare.net/hyun/shlideshare) ** from **[hyun](http://www.slideshare.net/hyun)** Rather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing ["inbound marketing"](https://www.hubspot.com/inbound-marketing-kit/) where you help yourself "get found" by people already learning about and shopping in your industry.  Learn more about [what is inbound marketing](https://sanantonio.hubspotusergroups.com/blog/introduction-to-inbound-marketing)   In order to do this, you need to [set your website up like a "hub" for your industry](https://www.hubspot.com/marketing-ebook/25-website-must-haves-ebook) that attracts visitors naturally through [search engines](https://www.hubspot.com/marketing-ebook/intro-to-seo/), the[blogosphere](https://www.hubspot.com/the-science-of-blogging/), and [social media](https://www.hubspot.com/science-of-social-media/).  I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip. [![how to build an inbound marketing plan](https://no-cache.hubspot.com/cta/default/458552/fdd2f0a9-14d7-4730-93ef-422c9d6178cd.png)](https://cta-redirect.hubspot.com/cta/redirect/458552/fdd2f0a9-14d7-4730-93ef-422c9d6178cd)     Topics: [Inbound Marketing](https://sanantonio.hubspotusergroups.com/blog/topic/inbound-marketing) ![Melody Rodriguez](https://sanantonio.hubspotusergroups.com/hs-fs/hub/458552/file-2423884513.jpg?width=100&height=100&name=file-2423884513.jpg) #### Written by [Melody Rodriguez](https://sanantonio.hubspotusergroups.com/blog/author/melody-rodriguez) Melody Rodriguez is an inbound marketing content writer for e-webstrategy in San Antonio, Texas. She blogs, creates landing pages, offers, calls-to-actions, and website content. 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In today’s digital advancements, buyers and consumers can transact anywhere in the world. We're responding to this phenomenon!  #### Contact Us [fa icon="phone"] (210) 439-0418 [fa icon="envelope"]  bzurita@e-webstrategy.com [fa icon="home"]  San Antonio, San Antonio Texas [[fa icon="linkedin-square"]](https://www.linkedin.com/groups/San-Antonio-Hubspot-User-Group-8233508?home=&gid=8233508&trk=anet_ug_hm) [[fa icon="twitter-square"]](https://twitter.com/ewebstrategy) Copyright 2015 | Designed with [fa icon="heart"] by [HubSpot](https://www.hubspot.com) [[fa icon="chevron-up"]](https://sanantonio.hubspotusergroups.com/blog/inbound-marketing-vs.-outbound-marketing#)